MARKETING

Did you know… that it costs five times as much to attract a new customer as to keep the one you already have? So how does your training budget compare in size to your marketing budget? Are you spending large sums on marketing – only to attract customers who leave disappointed, unlikely to return or recommend you to others?

Many businesses are blissfully unaware of the subtleties of a succinct marketing plan that targets and delivers precise returns. Many businesses are satisfied with reactive marketing or rely wholly upon expensive (and often immeasurable) advertising.

‘Satisfied’ is not on our radar. We are specialists in communication and will train your staff to market your wares from the inside out, with congruence and energy that will have your customers return again and again. We know the power of word-of-mouth and its financial rewards. Let us coach or train your managers, supervisors and front line staff to be your greatest ever marketers.

In our experience, a fresh set of eyes to objectively view your current marketing strategy may prove to be the single most valuable action you’ve taken. Now this may already be planned for as part of your ME Group Company Health Check, or perhaps you’d just like to know more (contact us)?

"In my role as a journalist and MD of a PR business, I come across lots of people whose greatest talent is for blowing their own trumpet. Kay Cooke is certainly not one of them. She is a talented and inspirational entrepreneurial thinker, communicator and coach. She is also a highly influential and effective leader, an inventive and creative marketeer, and an excellent mentor and trainer. I defy anyone to spend five minutes with her and not be inspired and delighted. Meanwhile, her courses and coaching generate positive and permanent change. I just wish I could take her home with me." Jane Pikett, MD, The Creation Group, Hexham, Northumberland, UK (Journalism / PR & Marketing)